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Dynasty Court

Corporate identity rebranding for Dynasty Court, 2017.

Dynasty Court is an apartment complex located in the heart of Philadelphia’s Chinatown—in need of a modern refresh on their branding with the rapidly changing neighborhood, their identity was redone. The rebrand consisted of their logo, stationery, newsletters, and collateral such as uniform and parking passes.

Concept, Design, and Copywriting Jennie Li
Art Direction Abby Bennett
BFA undergraduate project at Tyler School of Art

—Logo development, using dragons and rooftops as the motif.

—Finalising of logo.

—Color variations of the logo.