Kinetic type animation for an audio piece from the HBO series, The Newsroom, 2016.
“Why America Isn’t Great Anymore,” is an audio clip that went viral online, it contains an emotional critique on the political situation on the show (The Newsroom). Using a combination of animation and type lockups, we evoke a stronger sense of focus and better understanding of the audio’s content.
Concept, Design, and Copywriting Jennie Li
Art Direction Brian Cassidy
BFA undergraduate project at Tyler School of Art